The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, How Much More Nicotine Does One Juul Pod Have What's the deal with JUULing? How much nicotine is in JUUL? Altria's $13 billion Juul investment has lost 95% of its value JUUL Pod Ingredients: What's in E Cigarettes? How Many Cigarettes Equal One Juul Pod The FDA agreed to allow the sale of Juul's tobacco and menthol flavored e cigarettes after ordering them to temporarily remove its products from the market