Hit Makers: How Things Become PopularNothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word of mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers